Because
you ASK them
Because
they have money available to give.
Because
they are in the habit of sending money by mai.
Because
they support organizations LIKE yours.
Because
their gifts will make a difference.
Because
gifts will accomplish something RIGHT NOW.
Because
you recognize them for their gifts.
Because
you give them something tangible in return.
Because
you enable them to "do something" about a critical problem.
Because
you give them a chance to associate with a famous or worthy person.
Because
you allow them to get back at the corrupt or the unjust.
Because
you give them the opportunity to "belong", as a member,
friend, supporter.
Because
you enable them to offer their opinions.
Because
you provide them with access to inside information (research,
specialists).
Because
you help them learn about a complex and interesting problem or issue.
Because
you help them to gain personal connections with other individuals who
are passionately involved in some meaningful dimension of life.
Because
you give them the chance to release emotional tension caused by a
life-threatening situation, critical emergency, or an ethical dilemma.
Because
you allow them to relive their guilt about an ethical, political, or
personal transgression, whether real or imagined.
Because
you give them tax benefits.
Because
they feel it's their duty.
Because
they believe it's a blessing to do so.
Mal
Warwick, 1994
