|
Fundraising
does not begin with recognizing a need for money - it starts much
earlier with the actual structuring of a non-profit. Each year
fundraising goals and strategies should be reviewed and implemented. In
addition your organization should have a five-year plan.
Strategic
planning, marketing and fundraising fit together and are processes with
specific steps Their integration into a single process exemplifies that
a) all fundraising flows from strategic planning and b) all strategic
planning should be done with a marketing orientation.
The
process:
Analysis
of the marketplace: define your primary and secondary prospects. Examine
threats and opportunities within your community that can affect your
plan. Select strategies to achieve your goals.
Create
the case statement:
Write
a statement that summarizes the needs your group will address and the
service prorams it has elected to serve those needs. Add information
about past achievements and competence to deal with the program. Test
strengths and weaknesses of the case statement's content with focus
groups of your constituencies.
Create
detailed program descriptions:
Describe
each problem to be addressed. Describe the actions that will be taken to
address each problem. Include people who will perform the actions, and
describe anticipated results.
Devise
functional budgets for each year
Decide
on organizational changes needed to implement your plan.
Set
up a continuing evaluation plan to be sure everything stays on target.
|
